Sr. Manager, Website Marketing

Location:
McLean, Virginia

Employment Type:
Permanent

Specialty:
Digital, Marketing

Job Number:
#1632

Job Description

Exciting Opportunity for Experienced and Analytical B2B Website Marketing Manager for Global Northern Virginia Company

TorchLight seeks an experienced, data-driven Sr. Manager, Website Marketing for an innovative, technology organization headquartered in Sterling, VA. The Sr. Manager, Website Marketing will oversee the enterprise website presence including the development and implementation of strategies and plans to drive traffic, engagement and inbound leads.

Responsibilities

  • Create website strategy and development roadmap and work with related teams to ensure flawless plan execution
  • Create and implement A/B test plans for iterative desktop and mobile site optimization
  • Provide ongoing optimization of lead-driving landing pages using A/B tests and related tactics
  • Drive engagement and conversion using personalization and account-based marketing programs
  • Analyze and report on web performance and optimize based on results
  • Oversee all on- and off-page SEO efforts, working with SEO agency to develop and implement effective strategies and tactics
  • Collaborate with content marketing and blogging teams to develop SEO-driven keyword-targeted content
  • Stay up to date on new technologies and web tools to continually innovate corporate website

Qualifications

  • 5+ years of experience in B2B, website strategy and management
  • Highly adept at SEO strategy and tactics
  • Working knowledge of HTML and CSS
  • Strong skills in Google Analytics and Google Tag Manager
  • Data-driven, strategic mindset with experience producing web reports and analysis
  • Familiarity with Optimizely, BrightEdge and related tools a plus
  • B.A./B.S. degree

Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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