Sr. Manager, Paid Search

Location:
McLean, Virginia

Employment Type:
Permanent

Specialty:
Digital

Job Number:
#1592

Job Description

Seeking Innovative Senior Paid Search Expert for Service-Driven Company Based in DC area

TorchLight is seeking an experienced Senior Manager of Paid Search for an organization based in the Washington, D.C. area. The Senior Manager of Paid Search will establish paid search programs for the organization including strategy, execution and optimization. He or she will partner with marketing and analytics team members to deliver qualified leads and positive ROI.

Responsibilities:

  • Develop paid search strategy, campaign infrastructure and related processes
  • Oversee and ensure flawless execution and management of campaigns on a daily basis
  • Monitor and test search terms, copy, landing pages and bids
  • Develop and optimize campaign landing pages
  • Assess and recommend campaign management and analysis tools and manage internal launch/adoption
  • Produce and leverage campaign reports and analysis; develop insights and make corresponding recommendations for performance optimization
  • Work with analytics team members to ensure correct campaign tagging and tracking
  • Drive ongoing innovation in paid search and paid media programs
  • Collaborate with SEO team to drive performance of paid and organic search
  • Provide internal stakeholders and clients with data, trends and other requested information

Requirements:

  • 8+ years of paid search experience with B2C focus
  • Proven success managing large scale paid search programs for multiple geographic locations
  • Working knowledge of industry standard paid search (including automated bidding) and keyword analysis tools
  • Highly skilled at Google Ads and Analytics
  • Familiarity with SEO best practices
  • B.A., B.S. in marketing or related field

Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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