Senior Marketing Manager

McLean, Virginia

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Job Description

Drive marketing planning and go-to-market strategy for a national organization located in Northern Virginia

TorchLight is seeking a talented strategic marketer to lead the marketing planning process and go-to-market strategy/implementation for a company serving regional markets across North America. The Senior Marketing Manager will have significant experience with traditional and digital marketing channels and be an expert problem-solver and project manager who can effectively work with internal and external teams to drive brand awareness and leads.


  • Establish and lead strategic marketing planning process for organization
  • Create and execute go-to-market strategies for various geographical markets to drive target audience awareness and lead generation
  • Work with sales and operations departments to launch effective messaging and campaigns
  • Create and manage planning tools, templates, calendars and timelines
  • Ensure timely, accurate implementation off all initiatives
  • Report and analyze performance results; optimize programs based on ROI and effectiveness
  • Oversee and ensure adherence to brand standards
  • Manage marketing budget including accurate cost analysis
  • Develop productive working relationships with key internal teams
  • Identify and manage external vendors


  • 5+ years of experience in marketing; agency or hospitality experience a plus
  • Proven success driving marketing planning process for a complex organization
  • Experience with marketing program and campaign execution to support brand awareness, lead generation, sales and customer relationships
  • Working knowledge of branding, digital marketing, marketing automation and direct marketing
  • Excellent verbal and written communication
  • Collaborative, solution-driven approach to problem solving
  • Strong project management skills with high attention to detail
  • Experience managing third party vendors and partners
  • B.A. or B.S. in marketing or communications

Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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