Search Marketing Specialist

Baltimore, Maryland

Employment Type:

Digital, Marketing

Job Number:

Job Description

Seeking Experience Search Marketing Expert for Baltimore-based Organization 

TorchLight is seeking a Search Marketing Specialist for an organization located in Baltimore, MD. The Search Marketing Specialist will develop and manage search engine optimization programs that drive significant inbound search traffic. He or she will work with internal teams and outside agencies to deliver top-notch SEO and PPC initiatives and meet business objectives.


  • Develop effective strategies for web site search engine optimization programs
  • Execute search engine optimization best practices for multiple division and client web sites including keyword research, copywriting, tagging and other key elements
  • Create and manage PPC campaigns including keywords, copy, budget, testing and ongoing optimization
  • Provide in-depth analysis and reports for all SEO/PPC projects; make recommendations for optimization
  • Manage external agencies
  • Support social media programs as needed


  • 5+ years of experience in SEO and PPC; medical/health experience highly desired
  • Proven success delivering effective search engine optimization and paid search programs
  • Deep knowledge of search engine algorithms and SEO best practices
  • Excellent web writing and editing skills
  • Experience with content management and social media management systems
  • Highly adept at Google Analytics, Google Tag Manager, Google Webmaster tools, Google Business and other related SEO tools
  • Working knowledge of HTML, CSS, Adobe Suite and related software/tools
  • Strong analytical skills and ability to optimize website based on results
  • B.A./B.S. in marketing, communications, or related field

Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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