Marketing Technology Director

Location:
McLean, Virginia

Employment Type:
Permanent

Specialty:
Digital, Marketing

Job Number:
#1593

Job Description

Lead Marketing Technology Innovation for International Company Based in the DC Area

TorchLight is seeking an experienced Marketing Technology Director for an international service-oriented company based in the Washington, D.C. area. The Marketing Technology Director will oversee the integration and launch of several MarTech systems that enable sales and marketing success. He or she will have deep knowledge of marketing and data systems and how they intersect to drive business growth.

Responsibilities:

  • Lead integration and launch of new marketing technology software and services including sales email marketing, CRM, marketing automation and attribution
  • Serve as administrator/manager for marketing technology including process documentation, new data flows and enhancements
  • Develop and manage lead scoring model as part of CRM toolset
  • Research and recommend new marketing technology products and services for future-proofing
  • Collaborate on key projects with marketing, sales, analytics, IT, and external vendors
  • Train and support marketing and sales staff on marketing technology systems
  • Monitor data quality within marketing technology tools

Qualifications:

  • 10+ years of experience managing and administering marketing technology and data tools, systems and processes
  • Proven success leading integration and launch of the marketing tech stack including email, marketing and sales automation, CRM and data attribution tools
  • Expert knowledge of sales and marketing platforms
  • Expertise with user interface design principles
  • Deep experience with data attribution and lead scoring models
  • Ability to extract data for reporting using SQL and other tools
  • Excellent verbal and written communication skills
  • B.A./B.S. in marketing, data science or related field

Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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