Marketing Automation Specialist

Location:
McLean, Virginia

Employment Type:
Permanent

Specialty:
Digital, Marketing

Job Number:
#1650

Job Description

Manage Marketing Automation Campaigns for International Company Based in Northern Virginia

TorchLight is seeking a knowledgeable Marketing Automation Specialist for an international service-oriented company based in the Washington, D.C. area. The Specialist will build, execute, and optimize automated email campaigns to meet lead generation and customer engagement goals.

Responsibilities:

  • Working with marketing manager, implement email marketing automation programs to raise brand awareness, as well as drive leads and engagement
  • Design and launch complete marketing automation programs including emails, landing pages, personalization/segmentation, reporting and results optimization
  • Drive A/B testing of email/landing page content and design to maximize engagement
  • Utilize customer profile data to effectively segment audiences and target appropriate messaging
  • Increase email list volume and user engagement through proactive management of email subscription process
  • Deliver performance reports and analysis, identifying opportunities for ongoing campaign and ROI optimization
  • Project manage email automation programs on time, to spec and on budget
  • Assist in marketing operations projects including technology development and process improvement initiatives
  • Work with key stakeholders to ensure internal and external customer satisfaction

Qualifications:

  • 2+ years of experience in a marketing automation position
  • Proven success using Eloqua (Oracle Marketing Cloud) or similar automation platform to develop and execute email campaigns to segmented audiences
  • Adept at HTML, CSS, and JavaScript
  • Familiarity with email best practices, analytics and technology/tools
  • Proficient at Adobe Creative Suite
  • High level of organization with strong project management skills
  • B.A./B.S. in marketing or related field

Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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