Digital Marketing Specialist

Location:
McLean, Virginia

Employment Type:
Permanent

Specialty:
Digital, Marketing, Marketing Analytics

Job Number:
#1623

Job Description

TorchLight seeks a Digital Marketing Specialist for a company located in Northern Virginia. The Digital Marketing Specialist is responsible for the creation and implementation of a digital marketing strategy including campaigns across various digital channels with a focus on email marketing. He or she will optimize digital marketing programs using analytics and data with the goal of generating quality leads and positive ROI.

Responsibilities:

  • Lead development and execution of digital marketing strategy and planning
  • Create, execute, and manage digital campaigns on multiple platforms to drive leads and engagement
  • Develop and manage campaign schedule, maintaining deadlines, and deliverables
  • Oversee and grow email database, as well as increase list quality/deliverability
  • Increase open and click rates through effective email list and creative A/B testing
  • Deliver leads through successful SEO and SEM programs, working with outside vendors
  • Measure ongoing marketing performance, budget, and ROI, including campaigns and channel and program results

Qualifications:

  • 2+ years of digital marketing experience
  • Proven success implementing successful digital marketing campaigns to generate traffic and leads
  • Experience with email, PPC/SEO, and other digital channels
  • Deep expertise in campaign analytics, tagging and ROI measurement
  • Adept at A/B testing for campaign optimization
  • Knowledge of Google AdWords and Analytics
  • Strong organizational skills with high attention to detail
  • B.A./B.S. in relevant field

Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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