Digital Marketing Manager

Location:
Sterling, Virginia

Employment Type:
Permanent

Specialty:
Digital, Marketing

Job Number:
#1631

Job Description

Seeking B2B Digital Marketing Expert for International Company based in Northern Virginia

TorchLight seeks an innovative, data-driven Digital Marketing Manager for a global company headquartered in Sterling, VA. The Digital Marketing Manager will manage B2B-focused organic and paid digital marketing programs to drive brand awareness, traffic and inbound leads. He or she will be responsible for delivering results using SEM and organic and paid social media channels.

Responsibilities

  • Develop and implement B2B channel-based strategies and campaigns across paid search and social media that meet marketing goals including traffic, inbound leads and brand awareness
  • Drive paid and organic social media programs
  • Configure and manage paid search programs, ensuring that lead goals and ROI targets are met
  • Create and manage content calendars for all digital channels
  • Oversee social media listening/monitoring and engage with target audiences as appropriate
  • Report on program performance using channel-specific analytics tools; optimize paid search and organic/paid social media campaigns based on results
  • Communicate paid social media benefits and impact to key stakeholders
  • Manage external paid search agency

Qualifications

  • 5+ years of experience in a B2B digital marketing/social media role
  • Demonstrated success creating and managing B2B digital marketing programs using SEM and paid/ organic social media to drive awareness, inbound web traffic, and leads
  • Highly adept with Google Analytics, AdWords and social media publishing platforms
  • Significant experience driving traffic using paid and organic programs on LinkedIn, Facebook and Twitter
  • Strong digital marketing analysis skills with ability to optimize programs based on performance; Google Analytics experience preferred
  • Ability to multitask, manage changing priorities and meet tight deadlines
  • Excellent written and oral communication skills
  • B.A./B.S. degree; experience in technology industry a plus

Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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