Demand Generation Marketing Manager

Vienna, Virginia

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Job Description

Seeking  Data-Driven Demand Generation Expert for D.C. Area Company

TorchLight is seeking a data-driven Demand Generation Marketing Manager for an innovative company located in the Washington, D.C. area. The Demand Generation Marketing Manager is responsible for developing performance driven B2B demand generation strategies and implementing multiple campaigns and tactics across a wide variety of digital and traditional platforms. He or she will be highly analytical and partner effectively with marketing, sales and technology teams to drive results.


  • Create and execute demand generation programs including strategies, campaigns, operations, processes and reporting required to meet objectives
  • Establish performance metrics for various stages of marketing funnel including leads, prospects and conversions
  • Utilize marketing automation tools to maximize engagement through lead nurture and scoring programs
  • Optimize lead management process to ensure successful movement of prospects through funnel and effective handoff to sales
  • Create reports, dashboards and analysis on campaign performance and pipeline; communicate results to business partners and management
  • Implement key marketing initiatives including website optimization/management, CRM, marketing automation programs, webinars , print and trade shows
  • Assist with other marketing programs as needed


  • 5+ years of experience in B2B marketing; technology and/or software sector preferred
  • Demonstrated success creating and implementing demand generation programs that drive leads and revenue
  • High proficiency in data analytics and data-driven sales/marketing funnel optimization
  • Working knowledge of marketing automation and CRM tools
  • Strong project management skills and ability to simultaneously manage multiple projects and campaigns
  • Top-notch written and verbal communication skills
  • B.A./B.S. in marketing or related field

Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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