Customer Marketing & Retention Manager

Vienna, Virginia

Employment Type:

Digital, Marketing, Marketing Analytics

Job Number:

Job Description

Seeking tech-savvy, entrepreneurial marketer for one of Inc. 5000 Fastest Growing Companies

TorchLight is seeking a customer-focused, data-driven Customer Experience Marketing Manager for an award-winning, mission-driven company located in Northern Virginia. The Customer Experience Marketing Manager will create and execute innovative integrated marketing campaigns that meet key post-sale objectives. He or she  will work with stakeholders and team members to deliver top-notch marketing across traditional and digital platforms.

Key Responsibilities

  • Using customer data, develop marketing campaigns that deliver key post-sale objectives including onboarding, adoption, usage and retention
  • Work with Product Marketing team to create a customer journey that educates and engages target customers
  • Prepare and develop content to support post-sale account management/customer needs
  • Create complete customer account views in sales management platform including scoring and customer action alerts
  • Analyze customer accounts and add key contacts where needed
  • Monitor campaign performance and prepare reports; optimize programs based on data and results
  • Partner with key internal teams to deliver effective marketing programs
  • Support strategic marketing planning with input and ideas that drive results


  • 5+ years of experience in customer or field marketing; B2B technology experience required
  • Demonstrated success developing and implementing impactful marketing efforts using online and offline channels
  • Familiarity with account-based/enterprise marketing
  • Deep experience with integrated marketing campaigns using events, digital ads, social media and others
  • Working knowledge of Pardot, Salesforce or similar programs to create and analyze marketing campaigns
  • Strong segmentation, list-building and targeting skills
  • Excellent project management abilities with high attention to detail
  • B.A./B.S. in marketing, business or related fields


Additional Information

TorchLight matches qualified candidates like you with marketing, communications, creative, and digital roles that are a professional and cultural fit. We can help you find a new position at a variety of exciting organizations that match your career goals and aspirations. Whether you are interested in contract, contract-to-hire, or permanent positions, we are 100% committed to ensuring that you have a positive candidate experience and to helping you succeed in your next career move. Benefits for Contractors In addition to competitive compensation, TorchLight offers our contractors industry-leading benefits like medical insurance and 401(k) plans. Contact us for more information.

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